Hello! I'm

Shubhendu

Open to Work

hi@shubhendu.co.in

Open to Work

hi@shubhendu.co.in

Open to Work

hi@shubhendu.co.in

Brand & Communication Design

UI/UX Design

Motion & Interaction Design

Brand & Communication Design

UI/UX Design

Motion & Interaction Design

Brand & Communication Design

UI/UX Design

Motion & Interaction Design

A design generalist with over 12 years of experience.

Specialising in product and brands that feel intentional, refined, and human.

Great Design → Great Experience → Great Business

[2025]

Making Pickleball 10x More Accessible Across India

[2024]

Turning Browsers Into Buyers Through Intuitive Shopping Journeys

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

[2023]

Redesigning Home Decor for a New India

[2023]

Turning PPE Complexity Into Straightforward Experiences

[2022]

Transforming Fashion Discovery Into Delightful Shopping

Great Design → Great Experience → Great Business

[2025]

Making Pickleball 10x More Accessible Across India

Unified platform for court discovery, bookings, tournaments, and community play that solved fragmentation in a booming sport.

[2024]

Turning Browsers Into Buyers Through Intuitive Shopping Journeys

Redesigned mobile-first fashion experience that boosted discovery, brand trust, and customer loyalty on a high-volume D2C platform.

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

Rooted in behavioural insights and guided by retail psychology, this case study showcases Chashma’s transformation into a digital eyewear experience that feels intuitive, credible, and distinctly personal.

[2023]

Redesigning Home Decor for a New India

From user research and competitor analysis to strategic UX redesign, this case study captures how Dusaan evolved into a curated, trust-led home decor platform with growing engagement and emotional resonance.

[2023]

Turning PPE Complexity Into Straightforward Experiences

Redesigned navigation and storytelling to make industrial safety products easy to explore and understand.

[2022]

Transforming Fashion Discovery Into Delightful Shopping

Restructured journeys and visuals that help modern Indian women find fit, style, and confidence.

A design generalist with over 12 years of experience.

Specialising in product and brands that feel intentional, refined, and human.

Great Design → Great Experience → Great Business

[2025]

Making Pickleball 10x More Accessible Across India

Unified platform for court discovery, bookings, tournaments, and community play that solved fragmentation in a booming sport.

[2024]

Turning Browsers Into Buyers Through Intuitive Shopping Journeys

Redesigned mobile-first fashion experience that boosted discovery, brand trust, and customer loyalty on a high-volume D2C platform.

[2023]

Reframing Online Eyewear with Trust, Clarity & Confidence

[2023]

Redesigning Home Decor for a New India

[2023]

Turning PPE Complexity Into Straightforward Experiences

Redesigned navigation and storytelling to make industrial safety products easy to explore and understand.

[2022]

Transforming Fashion Discovery Into Delightful Shopping

Restructured journeys and visuals that help modern Indian women find fit, style, and confidence.

Interested in working together?

Get in Touch

hi@shubhendu.co.in

Interested in working together?

Get in Touch

hi@shubhendu.co.in

Interested in working together?

Get in Touch

hi@shubhendu.co.in